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Recent articles

Leap the uncanny valley of language

By Kevin Potts. When managing translation for your team’s content, it’s imperative to guard against cultural and dialectal fault lines that compound the difficulty of localisation. Using native speakers and native reviewers will mitigate awkward misses in meaning and shift the focus from translating words to translating meaning.

Dynamic Semantic Clusters: Where user experience begins

By Mark Baker. Users don’t read websites the way they read books. They read clusters of pages from many sites that they assemble for themselves or with others they trust; a hunt and gather process that shapes their experience. To help construct a compelling user experience, we content creators need to think outside the box of the website. We need to think about Dynamic Semantic Clusters. One way to do that is with an approach to content design that I call “Every Page is One Page”.